EASSUN continues to grow and expand their sales territory in order to internationalise the brand as much as possible. In this sense, the main objective is to continue to make the brand known in as many countries as possible. In relation to this idea, and taking into account the great potential of the German market, the company has been working for several months to be able to introduce itself and begin to have a presence in this area.
One of the first actions carried out has been the collaboration agreement established with PRICON GMBH, which has a great prestige within the German optical and triathlete sector. For the moment, the company acts as the only official distributor of EASSUN in German territory.
Last weekend, PRICON GMBH also organised a seminar in Bochum (Germany) for various opticians and sports opticians. This event gave many technicians from the sector the opportunity to try out, at first hand, the performance offered by the various accessories in the EASSUN collection.
Images of the seminar during the presentation of EASSUN products: cycling and running sunglasses, cycling and MTB (Mountain Bike) helmets, etc.
Another move was the agreement with Stephanie Esspunkt, who has become the brand's first brand ambassador in Germany. The amateur sportswoman represents and personifies the values that EASSUN wants to promote and, in turn, helps to give it greater visibility through its activities on social networks.
Stephanie Esspunkt is shown below wearing the EASSUN Paradiso cycling sunglasses, on the left, and the EASSUN Veleta cycling sunglasses, on the right. Both models feature anti-fog and water-repellent sunglass lenses and unique features for excellent comfort.
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